BALD
Bald is an artificially flavored sparkling water, offering an array of explosive flavors and vibrant, eye-catching illustrations. Breaking away from the minimalist trends dominating beverage branding, Bald dares to stand out with designs that embrace the weird and unexpected. The bold packaging breaks away from the usual clean, minimalist designs in sparkling water branding. This sparks curiosity and redefines what beverage branding can be. Bald isn’t just a drink but a testament to new generation branding.
Creative Direction
Naming
Brand Identity
Art Direction
Illustration
2
Credits:
Brand Design and Illustrations by Luka Santos ©2024
Typeface: Jost
Mockups by The Brand Identity/Maison
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